Jake Adler

Jake Adler

Ex-Founder. AI Builder.

Technology feels most magical when you can hold it.

I spent a year building an AI children's book company as a solopreneur, then walked away. This is the whole story.

Read the story
Portrait of Jake

The founder years

StorybookYou: an AI-personalized children's book company

~$0
in revenue
0+
storybooks printed
0+
customers

Chapter 1

The idea

What if you could place kids in printed children's book with just one photo? In April 2025, image models were just getting good enough to make this possible. I made the first books for friends, using a full AI pipeline for both the writing and the illustrations.

Photo: early prototypes

Early prototypes

Chapter 2

Zero to $70K

AI-writing still outputted too much slop. And, I realized the real excitement — and the scalability — was in photo personalization. So I pivoted to templated, human-written stories starring each kid.

Photo: Cumulative revenue, Stripe

$0$20K$40K$60K$80KSepNovJanMarMayJulSepNovDiwali launchThe pivotMother's Day SalesFather's Day Sales

$70K across 1,758 orders.

11 titles, oldest to newest

Template, then your child.

  • A Royal Night at the Castle, blank template coverA Royal Night at the Castle, personalized cover

    A Royal Night at the Castle

    Feb 2026

  • The Great Easter Bunny Rescue, blank template coverThe Great Easter Bunny Rescue, personalized cover

    The Great Easter Bunny Rescue

    Mar 2026

  • As Far as Love Can Go, blank template coverAs Far as Love Can Go, personalized cover

    As Far as Love Can Go

    Mar 2026

  • Revolutionary War Adventure, blank template coverRevolutionary War Adventure, personalized cover

    Revolutionary War Adventure

    Apr 2026

  • Big Hands, Little Hands, blank template coverBig Hands, Little Hands, personalized cover

    Big Hands, Little Hands

    May 2026

  • Builds a Road, blank template coverBuilds a Road, personalized cover

    Builds a Road

    Jul 2026

  • The Daytime Stars, blank template coverThe Daytime Stars, personalized cover

    The Daytime Stars

    Aug 2026

  • The Mac 'n Cheese Mission, blank template coverThe Mac 'n Cheese Mission, personalized cover

    The Mac 'n Cheese Mission

    Aug 2026

  • Skeleton Sleepover, blank template coverSkeleton Sleepover, personalized cover

    Skeleton Sleepover

    Aug 2026

  • The Guiding Light of Diwali, blank template coverThe Guiding Light of Diwali, personalized cover

    The Guiding Light of Diwali

    Sep 2026

  • The Lights of Hanukkah, blank template coverThe Lights of Hanukkah, personalized cover

    The Lights of Hanukkah

    Oct 2026

Chapter 3

The Diwali spike

Our Diwali storybook was the first ever human-illustrated, AI-personalized children's book. Brought to life with an Indian artist, it brought in about $40K in six weeks.

Photo: Daily sales, Sep to Oct 2026

$0$1.0K$2.0KSep 17Oct 9Oct 31best day: $2.0K

$40K in six weeks.

Diwali book spread

Chapter 4

Scaling as one person

I couldn't review every book myself, so I built a bespoke review platform and hired a small team. Review time dropped from ten minutes to ninety seconds per book.

Review time after the custom review platform

Review time per order

Before

10 min

After

90 sec

6.7× faster

Chapter 5

Where every dollar went

The honest version of the numbers. Seasonality, low repeat purchases, and unpredictable image output kept margins thin without an end in sight, so I decided to stop.

All time, August 2025 to today, per-dollar breakdown

Revenue$70KRefunds−$1.7KPrint−$24KAI−$2.5KPayments−$2.4KAds−$23KLeft over$17K

The honest reasons I closed it: low repeat purchase, strong seasonality, and image generation that could never be fully predictable.

Chapter 6

What I took with me

I learned what it takes to build a business and how to design a product alongside customers. I also learned that distribution and sales matter as much as the product, perhaps even more so.

Photos: TomTom pitch night, podcast, happy customers

Crowdfund pitch night
Podcast recording
Families reading StorybookYou

The writer

What I think about when I'm not building.

Side projects

Who is Jake?

An avid traveler, dog lover, and adventurer.

Traveler

Traveler

South America, mostly. I love using my limited Spanish.

Bartender

Bartender

Where I learned to be customer-first.

Dog-lover

Dog-lover

This is Django. Django is the best.

Scuba

Scuba

My favorite activity on Earth.

Say hello.

Building something physical, something AI, or something that needs both? I'd like to hear about it.

© 2026 Jake Adler · New York